Corporate Social Responsibility At Its Best

What an impressive message put on a short silent video! Yet, it is so effective.

The video portraits an arrogant man who keeps both hands in his packet. The hands in the pocket is a sign of refusal to give a helping hand or feel the pain of others. While he is getting ready to cross one of Dubai streets, an old woman approaches and hangs her hand on his arm.

Astonished, he could not refuse to help her cross the street. She is slow, because of her age. And then we see a fast approaching car driven by a careless person. A moment in which the arrogant man finally pulls his right hand from his pocket and waives to the driver to alert him to stop his car before hitting them. The car pulls the brakes and stops a very short distance away from them.

From this moment onwards, the arrogant man changes his attitude and he starts helping everyone.

The message is clear. The animation is beyond beautiful and we recognize all the effort exerted to produce such an amazing video of Corporate Social Responsibility.

We share this video because we appreciate good work and highlight such a great way of conveying a CSR message.

Being a Marketing Consulting agency, MAHAM continues to admire professional work.

Another EmiratesNBD masterpiece with a strong message to the society. Good CSR.

Way to go #EmiratesNBD and #Leo_Burnett